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Taiwanese American Youth Entrepreneurship Contest, Umame Nuts Win (Translated)

 (Translated from Chinese)

New Taiwan Business Association "The Second Taiwan-born youth entrepreneurship Planning Case Competition" results released, four cooperative entrepreneurship eat desserts "Umame Nuts" won the first prize. Earlier this year, the team venture, CEO Liang Li hour later eat peanuts, sugar, in their own development aspirations of the kitchen "both healthy and delicious" candy entrepreneurship and entrepreneurial won the first race, so that he address him "like a dream, like!"

Financial background a pair Liang Li exquisite culinary parents, young parents do their own tofu, kimchi and other traditional Chinese food for him to eat, to develop his love also loves cooking habits. Surrounding the lack of employment and found life a healthy and delicious desserts, think childhood favorite peanut candy, then in his father's help, located in Manhattan's East Village apartment kitchen, the development of the first paragraph seaweed peanut brittle.

Liang Li peanut candy to eat dessert three college friend Albert Tang, Yin Zong Pei and Henry Vo try to eat, get strong appreciation of four sweet tooth is determined to start this seaweed peanut candy, Liang Li and Henry Vo resignation of R & D, in order to take into account the different fruits and ingredients to make a healthy and delicious candy.

In April this year the team at the annual "Passport to Taiwan" campaign for the first time try to sell, by the Chinese people praise, they turned in Williamsburg, Brooklyn, held every Saturday flea market selling, he did widely welcomed by the other ethnic groups, it is more into research and development of new flavors.

Albert Tang said that the R & D process difficult, 90% chance to eat it hard to swallow the finished product, can persist because of "friendship and passion for desserts." Liang Li's parents are scientists, under the guidance of his father, doing experiments in a variety of formulations, the best results to consumers. Their claim is: "intimate food for thoughtful person (Thoughtful food for thoughtful people), we sell are the most simple, nutritious and delicious desserts."

Read more: 世界新聞網-北美華文新聞、華商資訊 - Umame Nuts 

 

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Debut At Taiwanese Night Market 4/19

The debut of Umame Nuts to the general public was at the TAP night market event at Villian in Williamsburg. We gave out samples and sold our product for the first time. Well received, we decided to move forward with bringing the product to market. 

Coverage at the Gothamist

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2nd event at Yelp Springs Spectacle 5/30

Spring Spectacle reviews here and Yelp Biz reviews here

Here's a snippet of what people said at the 2013 Spring Spectacle about Umame Nuts:

  • "The Greek yogurt, umame organic nuts with seaweed, brownies with homemade marshmallows, and the Venezuelan recipe of pulled beef that was so tender were my favorites among the all the food vendors that were there.  These nuts are good!!!"

  • "Umame Nuts; their peanuts seasoned with crispy seaweed, salt, and sugar was perfect as a snack."
  •  "Mmmm nuts.  Umami is a good flavor to invoke with these addictive little buggers.  Savory, touch of sweet, the taste is reminiscent of many Asian snacks of the rice cracker seaweed variety.  Yum.  Wish bars would put these out as snacks.  Tried these at Yelp's Spring Spectacle.  Another gem of a find owed to the Yelp team."

 

 


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A Midsummer Day’s Smorgasburg 7/20

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A Midsummer Day’s Smorgasburg 7/20

Our first week at Smorgasburg! Sold out first week. The first of many. Come visit us every Saturday!

"This minimally processed, Shanghai-inspired, sweet and savory snack is made with peanuts, seaweed, and brown rice crisps. Delicious, full of protein and perfect in a I’m-so-hungry-I-could-almost-get-a-value-meal pinch. "

Saturdays, Williamsburg (7/20)

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